press release Nelly Furtado and Sheinina Lolita Raj.

PRESS RELEASE
ETRA FINE ART GALLERY / NELLY FURTADO / ARTIST-MUSE
PRESENT
INTERCULTURAL
SHEININA LOLITA RAJ
SOUND ART BY NELLY FURTADO
OPENING RECEPTION DEC. 2, 6-10 PM, 2315 NW 2ND AVE. WYNWOOD MIAMI, 33127
RSVP to info@etrafineart.com



Sheinina Lolita Raj was born from distinctively diverse 
ancestors, culturally, religiously, linguistically, and physically. Racially speaking, the artist is half Indian and half English,but considers herself North American. Raj’s parents immigrated to Vancouver, Canada when she was five years old, hopeful that she would enjoy a peaceful life free of prejudices.
They soon found that they couldn’t run from racism, however.“As mankind has evolved to visually interpret their environment, a survival instinct ensures individuals are categorized," Raj explains. “When the color of my skin presents an unfamiliar
reference, inevitably a barrier of discriminative notions is formed.” In honor of cultural diversity, Intercultural reflects just how different yet similar all peoples of the world are. Adorned in the traditional regalia of India, Pakistan, Morocco, Armenia, Jordan, Saudi-Arabia, Spain, Turkey, Greece, Portugal, Japan,Thailand, Native America, Mexico, Hawaii, and North America,the collection of self portraiture seeks to unify all heritages. Raising awareness of the diverse nationalities that permeate modern day societies, Intercultural hopes to impart a common respect for all humanity and ultimately usher in a peaceful coexistence worldwide."When I first saw Sheinina Lolita Raj's Toronto debut of I was struck with both its power and its simplicity. Ideas about race, culture and nationhood are as relevant as ever. The opportunity to create original music for the Etra Fine Art / Art Basel Miami debut featuring SoundWall technology was a chance to meditate on these ideas, and to reflect on my own experience in the world as a first-generation Portuguese Canadian. I believe that our evolution as humans will depend on our ability to re-envision the world as a place where country lines are irrelevant. I believe art is a catalyst for the empathy this evolution requires. I would like to especially thank my co-producer and musical collaborator, Adam Pickrell. Adam is a Dallas-based producer, DJ and multi-instrumentalist who is featured on my upcoming album, The Ride. My thanks also goes to Sheinina Lolita Raj, Artist-Muse, Brad Haehnel, SoundWall and Etra Fine Art for their kindness."

- Nelly Furtado

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